Our blog is slowing down. But that's okay, if it can sustain after the initial hype means there's really something here. If it can't. Then I guess it's not meant to be :) Or simply means we need a longer brewing time. Anyway. I called Rahul from Stellar and spoke to him. Although they've contacted NJ's management and have been given a figure, it's not confirmed. It's a ballpark figure which means if there are a couple of 'sponsors' bidding for her performance, the highest one gets it. Now. Looks like we've came to our first crossroad. In order to proceed, there are two choices:
1) We, ourselves, look for possible sponsors. Then approach Stellar. It should be a sum that's enough to cover for the whole event inclusive Stellar's fee. Er. Basically what this means is, we're becoming an event's company. Ha ha. How we're evolving!
2) We do not actively seek for sponsors. Instead we just concentrate on creating hype about this blog. And trying guerrilla means to promote this website in hope for more signatures, votes and visitors. So that we're very indirectly attracting sponsors.
If you ask me to decide. I will choose number 2. If we take the first route, I think we're probably moving into unchartered waters. Although some of us may have strong credentials in events management (and I don't have a single doubt on that!), we may be biting more than we can chew. Especially if this is a non-profit project, dealing with finance is highly delicate. Stellar could use US as a proof if they want to approach any sponsors but at this point, I think they prefer a more passive stance. Looking for sponsors for this event, I must warn everyone, is not simply drafting a letter and sending it to companies. The projection, proposal, cost breakdown, everything takes a lot of time. With all of us having our own jobs to give enough headaches, I think we need to consider the effort versus the result. Besides, even if we manage to get a sponsor, NJ may choose to go to another with a higher bid. Which means, good for us, she IS coming. But it also means that our effort was unnecessary.
Number 2 route allows us to remain true to our mission which is to get enough publicity and attention, that hopefully SOMEONE will notice us. If you ask me, of course the other way has more chances of seeing this happen because if there are no bidders, it means WE will be the ones bringing her over. A pro-active stance always have a higher chance :) BUT. Being also aware of our limitations, I think just publicizing this blog and getting enough public attention on it will equally do the job. We've got till 31st December :)
Anyway. Just my two cents worth. If you guys have any other thoughts, please share. If majority feels that we ought to be more pro-active, then we will be more pro-active. First step is to appointing people to delegate responsibilities and setting deadlines.
Let me know what's on the people's mind y'all :)
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5 comments:
I'd say #2, coz #1 has more risks and yes, there's a LOT of money involved in it. We can still go on with the distribution of the placards. We'll need to do lots of convincing, especially to the potential sponsors.
Agreed. I think the whole purpose is to get the attention and support of the people, only then will it attract the sponsors. Event organisers and sponsors wouldn't want to invest into something that has a low fan base to begin with as it will be a risk and cost to them. They might even end up losing money which is why they really need convincing.
If someone asks you to invest a large sum of money into something, wouldn't you want to be convinced first as well as getting something back in return? It's exactly the same thing.
number two. :)
Two it is then :D
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